Zona Rosa is an approximately 500,000 square feet (46,000 m2), mixed-use (retail, office and residential) development located in Kansas City, Platte County, Missouri. The project opened in 2004 and is expected to be expanded by an additional 500,000 square feet (46,000 m2) by early 2009. It was developed by Steiner+Associates known for their Easton Town Center development in Columbus, Ohio. Zona Rosa is an example of a new trend in retail development where traditional regional malls are replaced by mixed-use projects featuring residential, office and/or hospitality uses in a high density urban environment organized around traditional street grids. The name for the development was inspired by the Zona Rosa in Mexico City.